Paid Media Specialist

AmTrav / Marketing

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Who we are

Well, we definitely aren’t Google. 

AmTrav is, firstly, a growing business travel management company with an emphasis on the personal. We bring people together and help people get more done. How? By using superior technology to disrupt our legacy industry and bring it into the 21st century, without sacrificing the human touch. Really. Here at AmTrav, we don’t like to mince words or try to be anything other than what we are. And what we are is unconventional, unique, brazen, and a good time (if we do say so ourselves). 

Working with us isn’t likely something you’ve experienced before. We’re laid back and welcoming, with a firm grasp on results-driven work. We don’t want to hold your hand or look over your shoulder, but we expect the greatness that we know is in you, and exists in everything we do. That might sound a little dramatic, but we take our work seriously (we just think it doesn’t have to always feel so serious). 

You should also know that every day we do our best to live our values: 

 

MAKE BUSINESS PERSONAL

Connecting people to collaborate is what we’re about. We work hard to deliver the best experience to each traveler, teammate, travel manager, and partner, greasing wheels to give people more power to grow further.

THINK UNCONVENTIONALLY

We go for great, embracing diversity and out of the box thinking. We don't allow constraints to limit, but fearlessly reinvent new ways to unlock value. We reward ideas from everyone.

BE RADICALLY HONEST

Tell It Like It Is. Hear It How It Is. Really. Give honest feedback, recognize that sometimes that might be tough to say and hear. But if we are true, we build trust with customers, partners and each other.

KEEP IT FUN

Lines between work and personal are blurring and each inspires the other. We keep the mood light, positive, and creative for customers and ourselves. We keep things real, human and fun.

If you resonate with any of this, we’d love to hear from you, provided you have the qualifications below (or at least the majority of them). 

 

What you’ll do

  • Oversee development of paid search program strategies and analyses
  • Provide thorough analysis of paid search campaigns via bid management and reporting tools to ensure each is meeting its KPI and ROI objectives.
  • Prepare weekly and monthly reports on paid search campaign performance.
  • Execute digital marketing strategy in collaboration with Content Marketing Manager and CMO.
  • Maintain and monitor campaign budgets in line with monthly goals.
  • Write and test relevant ad copy, assist with landing page optimization recommendations, and work with the creative team on display/retargeting formats.
  • Identify the latest trends and technologies affecting our industry
  • Work with Content Marketing Manager to provide keyword research and analysis
  • Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast
  • Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements.
  • You will be responsible for helping to oversee, execute, and optimize paid search and other advertising strategies against defined success metrics and measurable ROI.
  • Manage social media channels by writing postings and advertisements that reflect current campaigns

 

Who should apply:

The ideal candidate should have a strong background in paid media, with experience executing and optimizing campaigns across multiple channels (Facebook/Instagram Ads, Google Ads, etc).

The Paid Media / Digital Marketing Specialist will be responsible for overseeing the day-to-day activities of paid media campaigns from start to finish and social media management. This includes developing strategy, setting up campaigns, optimizing performance, and reporting on results. The candidate should have a strong working knowledge of marketing automation tools as well as analytics platforms like Google Analytics. Familiarity with HubSpot is a plus. 

The Paid Media / Digital Marketing Specialist will be expected to stay up-to-date on the latest trends in digital marketing and work closely with other teams (creative, product, etc.) to develop effective campaigns that meet key objectives. They will also manage budgets and ensure campaigns are consistently running within budget guidelines. 

Successful candidates must possess excellent problem-solving skills, attention to detail, creative thinking abilities, and be able to multitask in a fast-paced environment. Candidates should also have exceptional communication skills and be comfortable presenting data insights or brainstorming ideas across departments. 

 

Qualifications

  • 2-5 years of experience in paid search engine marketing, (Google Ads and Bing Ads)
  • Experience with advanced PPC knowledge: product listing ads, dynamic search, landing page testing and optimization
  • Experience with social media advertising platforms (LinkedIn and Facebook)
  • Ability to think strategically and drive solid results to grow the business
  • Strong analytical, quantitative, and critical thinking skills
  • Expertise in Google Analytics and Google Search Console
  • Demonstrated ability to develop and execute marketing strategies
  • Excellent written and verbal communication skills

 

Benefits you can count on

We respect work-life balance and offer flexible schedules in addition to competitive salaries. Our fantastic benefits include:

  • Work from home or office, if you’d like
  • Competitive health, dental, accident, and life insurance plans
  • Paid maternity/paternity leave
  • 401K match
  • Unlimited PTO
  • IATAN Travel Agent membership with discounts on travel worldwide

Location

We are officially located in Agoura Hills, CA and Chicago, IL - meaning that’s where our semi-empty offices are located. If you’re in one of those areas, that’s great, but anywhere else is OK, too – pretty much all of us work remotely at this point. We’re a casual bunch and get most of our work done on Slack, Zoom, and Google Docs, etc.

AmTrav is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical??? condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ?expression, veteran status, or any other status protected under federal, state, or local law.

 

Sound like you?

Apply now or email us at jobs@amtrav.com.